PLAN B MANAGEMENT SOLUTIONS
Plan B Management Solutions is an environmental services company specialising in consultancy, materials marketing and sales, and managed services for local authority and private sector clients- supporting the design and delivery of front-line environmental services.
The Challenge
Plan B Management Solutions had a limited marketing footprint.
Their LinkedIn following was small, posting was sporadic.
Their website lacked fresh, relevant updates - making it difficult for prospective clients to understand their offer, approach, and values.
Our Strategy
We developed a consistent content strategy across LinkedIn and the website.
We combined regular, targeted social content to grow a high-quality LinkedIn audience with ongoing website blogs and news updates to strengthen SEO and credibility.
We worked closely with the team to ensure all content reflected Plan B’s voice, values, and expertise
We provided additional support for wider activities such as bids and pitches.
The Results
Plan B now has a clear, credible digital presence that reflects their expertise and differentiates them in a competitive market.
Plan B’s LinkedIn following grew from 300 to 900 highly relevant followers, with strong engagement across posts.
Their website now has consistent, valuable content that keeps audiences informed and improves search visibility.
Their online presence now clearly communicates who they are, what they do, and what makes them different.
"Working with Wise Bird Marketing has transformed our online presence. Our LinkedIn following has tripled, engagement is strong, and our website now regularly shares news that reflects our culture and expertise. They really understand what sets Plan B apart."
Maz Akhtar, Managing Director, Plan B Management Solutions