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THE TIM HENMAN FOUNDATION : CHARITIES AND FOUNDATIONS SECTOR

The Tim Henman Foundation is a youth charity with the mission of transforming the lives of vulnerable and disadvantaged young people.

The Challenge

Wise Bird have been working with The Tim Henman Foundation since 2023 and in 2025, The Foundation reached a major milestone: celebrating ten years of impact. Alongside this anniversary, THF needed to deliver an ambitious fundraising campaigns to secure vital funds and engage supporters in their future vision.


Wise Bird Marketing were asked to:

  • Deliver digital campaigns to raise funds for THF’s programmes.

  • Celebrate the 10-year anniversary with compelling storytelling.

  • Engage and grow their supporter community across multiple channels.

  • Build a consistent and professional digital brand identity.

Our Strategy

Summer Appeal &10-Year Anniversary Campaign

Objective: Raise £60,000 (including £30,000 matched funding from The Childhood Trust) and celebrate ten years of impact. We planned and created a 16-day social media content plan (Instagram, Facebook, X, LinkedIn).

  • Posted daily across formats: single images, reels, carousels, and stories - all with clear donation CTAs.

  • Highlighted milestones from THF’s first decade and future goals.

  • Live coverage of Coach Andy’s Walking Challenge to boost mid-campaign engagement.


Christmas Appeal & Non-Stop Tennis Weekend

  • Developed branding to align The Christmas Appeal, Non Stop Tennis Weekend and 

  • Delivered daily social posts and reels from the Non-Stop Tennis Weekend, building momentum into the Christmas Appeal.

  • Introduced a Prize Draw to incentivise engagement and sharing.

The Results

  • Fundraising targets achieved through matched funding + donations.

  • Delivered a consistent brand identity across social media and digital channels.

  • Showcased ten years of impact and future ambitions.

  • Produced high-quality video and social content to tell THF’s story.

  • Inspired new audiences, partners, and funders to support the Foundation.

"Wise Bird Marketing have been an invaluable partner to The Tim Henman Foundation. They support us in promoting our programmes and raising awareness of our work, while also leading on two of our most important fundraising campaigns. Working closely with me they deliver communications that achieve clear goals while showcasing the impact of our programmes. Their ability to create engaging content, particularly video case studies, has brought our work to life for supporters, funders, and partners. Wise Bird provide us with the strategic, creative and hands-on execution we need to keep growing our reach and impact."

Jamie Feaver, CEO, The Tim Henman Foundation

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