COPPA CLUB: HOSPTIALITY SECTOR
When Coppa Club, a collection of all-day café-restaurants, members’ club-style spaces with rooms, and work-friendly hangouts, needed interim marketing leadership, Wise Bird Marketing stepped in to provide strategic direction and hands-on digital expertise.
The Challenge
Coppa Club needed senior marketing leadership with strong hospitality and digital expertise to bridge the gap before a new Head of Marketing joined.
Wise Bird's co-founder Sascha, came on board as Interim Marketing Director to provide both strategic direction and day-to-day management.
Her role was to maintain momentum, strengthen brand & digital presence, and ensure a smooth handover that set the incoming Marketing Director up for success.
Our Strategy
We focused on building consistency and connection while keeping each venue’s individuality alive:
Social media strategy: Developed a clear social approach that balanced brand consistency with local storytelling, including the successful launch of a flagship venue’s channels.
Content & scheduling: Created and implemented a monthly content schedule to boost engagement and drive traffic to the website.
Paid social advertising: Managed campaigns to grow brand awareness and increase bookings for local events.
Email marketing: Regionalised comms to deliver relevant messaging and promote venue-specific activity.
Digital tracking: Partnered with developers to enable end-to-end tracking of room bookings via third-party platforms.
Team support: Provided leadership and day-to-day guidance for the Coppa Club marketing team, alongside Wise Bird account managers.
The Results
Engagement on social media grew significantly, particularly through community-focused content.
Followers increased steadily across Facebook and Instagram.
Paid and organic campaigns drove awareness and measurable uplift in local event bookings.
End-to-end tracking for room bookings was successfully implemented, improving visibility of the customer journey.
Most importantly, the transition to the incoming Marketing Director was smooth, supported by a detailed handover and a period of continued collaboration.
“I’m very grateful to Wise Bird Marketing for the support I received during my first few months as Marketing Director. Having Sascha continue to work alongside me for a short period made the process both enjoyable and incredibly valuable. Her understanding of the brand, the business, and the local communities we serve meant her support was spot on – from strategy through to the day-to-day across social, CRM and digital. Being able to discuss ideas and approaches together helped me settle into the role super-quickly, and her support definitely set me up for success."
Madeleine Smith, Marketing Director, Coppa Club & Various Eateries