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KINDLING: CONSULTANCY SECTOR

How Wise Bird Helped Kindling Unlock Growth 


Kindling Strategy is an award-winning qualitative research consultancy. Despite a strong reputation and extensive network, they lacked the infrastructure to convert leads into business or the resources and time to develop a focused sales and marketing strategy.

The Challenge

  • No system to manage leads

  • Valuable contacts going cold

  • No CRM, no sales funnel, no digital presence

Our Strategy

  • Clear, actionable marketing plan

  • Targeted client outreach

  • Created assets to launch a proprietary AI tool

  • Transformed client events with expert speakers

  • Revamped the website + built case studies

  • Established a standout LinkedIn presence

  • Set up HubSpot to automate, track and follow leads

The Results

  • Won major new clients (including  an FMCG giant)

  • Kindling is more visible, distinctive and memorable due to improved website, LinkedIn content and case studies.

"When I started working with Wise Bird Marketing, we had 3 team members; after a year, we had grown to 14! They placed business development and marketing strategy at the heart of the business and developed a topline strategy while getting the fundamentals in place. I wouldn’t hesitate to recommend WBM."

John Cohen, Managing Partner, Kindling

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