CITY SITE SOLUTIONS:
RECRUITMENT SECTOR
City Site Solutions, provides high-quality trades and labour recruitment to the construction industry. With headquarters in London and offices
nationwide, including Glasgow, they support major construction projects across the UK with reliable, skilled candidates.
The Challenge
Our Strategy
The Results
City Site Solutions operates in a competitive and often fast-paced industry where trust and reputation are critical, yet not always easy to build or maintain.
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Establish credibility and trust within a sector that often suffers from a poor perception.
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Attract senior and managerial candidates, not just entry-level roles.
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Communicate the value and long-term benefits of working with City Site to skilled tradespeople.
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As their outsourced marketing partner, Wise Bird focused on showcasing City Site’s unique strengths and deep industry expertise through
consistent, purpose-driven LinkedIn content to reflect the company’s longevity, stability, and the experience of its leadership team.
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A mix of content formats, including:
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Team culture and behind-the-scenes posts
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Recruiter spotlights
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Candidate recognition posts
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Client testimonials
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Industry news and insights relevant to their audience
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Informed opinion content on industry issues
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A tailored Facebook content strategy aimed at reaching and engaging active candidates looking for immediate work or to connect with a trusted recruiter.
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LinkedIn followers have grown from fewer than 500 to over 3,000, consisting of relevant, high-quality industry professionals.
Sustained high engagement across posts, with increasing shares, comments, and conversations among the construction and recruitment communities. -
Stronger brand awareness and recognition, helping City Site stand out in a crowded marketplace and appeal to both candidates and clients.
"We’ve worked with Jo and the WiseBird Marketing team for over four years, and their support has been invaluable to our business. From the outset, Jo took the time to understand our company’s culture, values, and unique challenges as a recruitment business.
One of the biggest benefits of working with WiseBird has been their ability to keep our messaging consistent and on-brand — no small feat in an industry where consultants naturally want to build their own personal brands. Jo has helped us strike the right balance, educating our team on the importance of brand marketing and showing how it benefits both the company and the individual.
Since working together, our social media following has grown fivefold and continues to rise, along with broader awareness of the City Site Solutions brand among our target audience.
In short, Jo and her team have transformed the way we approach social media and brand marketing. Their work has undoubtedly added real value to our business."
Darin Burrows, Director, City Site Solutions