GREENER EALING LTD:
PUBLIC SECTOR
Greener Ealing Ltd (GEL) is a thriving Local Authority Trading Company delivering environmental services across Ealing.
The Challenge
When GEL partnered with WiseBird Marketing over three years ago, they wanted to:
Enhance their social media presence to engage the community and showcase the quality of their service.
Strengthen internal communication and company cohesion among a predominantly frontline workforce.
Showcase their achievements within the industry to help recruitment and to build a positive reputation within the sector.
They required the impact and skills of a full marketing department — but without the overhead of a permanent in‑house team.
Our Strategy
Operating as GEL’s fractional marketing department, we embedded ourselves into their leadership team and delivered:
Purpose‑led social media, consistent Facebook activity to engage the local community and participation in local groups, plus LinkedIn content to highlight service quality, promote GEL as an employer, and support commercial service launches.
Stronger internal communications, regular newsletters, staff surveys and updates to build a cohesive, engaged workforce.
Targeted recruitment campaigns — boosting employer brand visibility on LinkedIn.
Reputation‑building initiatives, writing and entering industry awards, resulting in shortlistings and wins.
Support to position GEL for their next phase and their commercial growth
The Results
Significant growth in GEL’s local reputation and awareness.
A stronger, more connected internal culture.
A growing workforce supported by targeted recruitment efforts.
Award wins that have reinforced credibility
All achieved without the cost of a full‑time in‑house marketing team.
“Working with Jo and the WiseBird Marketing team over the past three years has been transformational for Greener Ealing. Operating as our marketing department on a part‑time basis, they’ve delivered the impact of a full in‑house team with the flexibility and cost‑effectiveness we needed.
Together, we’ve strengthened community engagement through purpose‑led social media, built a cohesive internal culture with engaging communications, supported recruitment with targeted campaigns, and elevated our reputation through award wins. The successful relaunch of our website has prepared us for the launch of new commercial services.
Jo and her colleagues took the time to truly understand our business, embedding themselves in our leadership team and consistently delivering strategic, high‑quality marketing support. They’ve been flexible, insightful, and – most importantly – they’ve felt like part of our team.
The result? A stronger reputation across the borough, a growing workforce, a more connected internal culture, and a business fully set up for commercial growth – all without the overhead of a permanent in‑house marketing department.
I’d highly recommend WiseBird Marketing to any organisation looking for a trusted, adaptable partner to take their marketing to the next level.”
Kevin O’Leary, Managing Director, Greener Ealing Ltd